BARKAn Australian style small bar & cafe.
Artwork briefing & conceptualisation.
Working with our talented graphic designer to conceptualise campaign artwork.
Previously “Jazz and Shiraz”, we recently re-worked the existing activation now called “Jazz Wednesdays”. The graphic designer and myself put together a mood board with designs that inspired us. We worked closely together and were able to come up with a funky and fresh new artwork for the campaign.
Copywriting.
Creating copy for the website and socials that align with the branding of this Australian themed bar and cafe. Bringing Aussie humour and nostalgia in where possible to increase engagement and build brand awareness.
For our Taylor Swift Quiz Night campaign, I used lyrics and song titles from a selection of her songs (appealing to the local Swifies) whilst keeping the copy witty and fun to stay true to the Bark tone of voice.
“Tounge and cheek”
“Local larrikin”
“Humorous”
“Fun”
“Witty”
“Aussie slang”
“Quirky”
“Friendly”
Campaigns.
After identifying a low sales period during midweek service, we recommended that this client implemented a “Quiz Night” to encourage bookings & increase sales.
Managing the marketing of this campaign to ensure that consumers remained interested and wanted to continue purchasing tickets.
This campaign was a great success, with sessions booking out every week since launch in October 2023.
Stats from 5 October 2023 - 12 July 2024 show an average of 46* covers per week.
(Taking closures into consideration)
Meta advertising.
Conceptualising and managing the Instagram and Facebook Advertising strategy for a small neighbourhood bar. Running campaigns when bookings needed a drive, identifying the target audience and monitoring the campaign to ensure that it was running successfully.