BESKBesk is a proud neighbourhood bar in the heart of West Leederville. As well as pouring some of the best beer in the world, they also offer a selection of exquisite wine and food.
Reels.
Conceptualisation of reels by researching current and upcoming trends and utilising trending audio, whilst ensuring it is engaging for the viewer.
The links to some of my best performing Besk reels can be seen below.
Besk Mates x Sals Pasta.
43.1k plays | 904 likes | 618 shares | 94 saves | 26k accounts reached (72% non followers)
55.5k plays | 767 likes | 930 shares | 232 saves | 36k accounts reached (74% non followers)
46.3k plays | 632 likes | 568 shares | 132 saves | 31k accounts reached (69% non followers)
16.7k plays | 365 likes | 65 shares | 5 saves | 9.6k accounts reached (32% non followers)
I often film and create reels for accounts such as Urban List Perth and Perth is Ok.
EDM.
Sending fortnightly newsletters via Connect, to ensure that their database of 24,352 people are aware of campaigns and specials that were running each month. Ensuring that the copy was succinct and in-line with the branding, and ensuring that the content was engaging to increase open rate and click throughs.
Average open rate* 40%
Average click rate* 3%
Besk Mates Ed 8.
Sunday Roast
Lo-fi content.
Lo-fi content is a vital part of my skillset.
Organising and coordination of lo-fi video and photography shoots with the upcoming concepts in mind.
Using my attention to detail to capture creative and engaging content.
Cataloging and implementing the content into the feed.
Instagram insights.
Major campaigns in the digital marketing strategy saw improvements across all areas in Besks’ Instagram insights over a 3 month period. 17.3% more accounts were reached, 8.9% more accounts were engaged and there was an increase of 1236 total followers.
These numbers are steadily increasing by the month.